Comparison
Voxtrics vs Webropol: an alternative for website surveys
Webropol is a Finnish survey and reporting platform for customer and employee experience, research and events, with add-on modules such as AI text analysis and BI dashboards; its websites publish no prices for its platform and offer quotes on request. Voxtrics focuses on surveys and feedback on websites, with a free plan of up to 300 responses a month, paid plans from €15 a month billed annually and, from the Scale plan, automatic page screenshots and feedback on specific page elements.
Voxtrics vs Webropol at a glance
| Feature | Voxtrics | Webropol |
|---|---|---|
| What it is | On-site surveys and website feedback: an embeddable widget, link surveys and email surveys. No analytics suite. | Finnish survey and reporting platform for customer and employee experience, research and events, extended with modules such as AI text analysis, BI View dashboards, statistics and feedback tablets. |
| Free plan | Yes: Yes, free forever: up to 300 responses a month, 1 user and 5 active surveys. New accounts start with a 30-day Business trial, no card needed. | Not described: No free plan is described on Webropol's websites, which offer demos; a 2019 article on its UK website describes a 14-day free trial of its standard survey licence. |
| Entry price | Growth: €15 a month billed annually or €20 month to month, 1,500 responses a month and 2 users. | Pricing on request: Webropol's websites publish no prices for its platform. |
| Survey formats | Yes: Inline in the page, a popup behind a button, a popup that opens on its own, a chat in a corner card, a full-page survey at its own link, and an email survey with one question in the email itself (sending from the Growth plan). | Yes: Email and SMS links (including two-way SMS), web, intranet, extranet and chat links, pop-up and iFrame surveys, QR codes, paper forms, verbal feedback and WOTT feedback tablets. |
| When the survey appears | Yes: In inline, popup and chat surveys: time delay, exit intent (desktop) or returning visitors (one setting, one or the other), scrolled to the end of the page, click on a page element, a cookie, a random share of page loads. When several are on, all must be met. | Not described: When a pop-up survey appears is not described in Webropol's public documentation. Surveys can be sent automatically on CRM, ERP or HRM events through its API. |
| Page rules (show by URL) | No: No page rules: the survey appears on the pages where you add its snippet. | Not described: Not described in Webropol's public documentation. |
| Feedback on a specific page element | Yes: From the Scale plan, in inline and popup surveys when element selection is on: the visitor points at an element, and the response comes with a page screenshot where it is highlighted. | Not described: Not described in Webropol's public documentation. |
| Page screenshot with each response | Yes: From the Scale plan (€37 a month billed annually): each widget response comes with an image of the page, rendered on our server from the page's HTML. | Not described: Not described in Webropol's public documentation. |
| Languages | Yes: One survey in up to 8 languages. Embedded surveys open in the language set in the embed code (by default, the survey's first language), link surveys follow the browser language, and email surveys go out in the language you pick when sending; an optional switcher lets visitors change it. | Yes: Surveys in 53 to about 60 languages; the figure differs between Webropol's pages. |
| AI features | Partly: From the Scale plan (€37 a month billed annually): AI drafts a survey from a description (except email and chat surveys) and translates it, within the plan's AI credits. No AI analysis of responses. | Yes: AI Text Analysis module: sentiment groupings, topics, emotions and word clouds, AI summaries of open answers, and translation of answers into one language; AI can also remove personal data from open-text answers. Webropol says its AI also helps design surveys and reports. |
| Questions and logic | 20 question types, including NPS, matrix, ranking, constant sum and signature; more than 30 templates. Wording can change with earlier rating or scale answers, but there is no skip or branching logic. | Customisable surveys with multiple question types and ready-made templates, and branching logic that shows or skips questions based on earlier answers; NPS, CSAT and CES in its customer-experience solution; statistical analysis such as regression and factor analysis in the Analytics module. Webropol's 2022 service description in the UK G-Cloud catalogue also lists more than 20 question types and question piping. |
| Response alerts | Yes: From the Growth plan: Slack, Telegram and email alerts when responses meet a rule you set, such as several low scores within an hour. An alert gives the count, not the answers, and fires at most every 30 minutes. No Microsoft Teams. | Yes: Reports with alerts for immediate action, and real-time notifications, including in Case Management; its API can also send a webhook when a response arrives, and its 2022 G-Cloud service description shows a “Notification Emails” survey setting. Slack, Microsoft Teams and Telegram notifications are not described. |
| API and webhooks | Partly: REST API from the Scale plan: read responses (with their screenshots), surveys, domains and alerts, manage team members and send email surveys. No outgoing webhooks. | Yes: REST API for one- or two-way data transfer with CRM, HRM, ERP and financial systems: create surveys, add recipients, send surveys by email or SMS, and fetch responses and reports. Webhooks notify your system when a response arrives. |
| Where data is stored | Responses and page screenshots are stored in Finland (EU), on servers Voxtrics runs itself. All traffic to Voxtrics, survey responses included, passes through Cloudflare (USA); emails, email surveys included, go out through Lettermint (Netherlands); AI features send the survey text you write, never responses, to OpenAI Ireland Ltd., which may pass it on to OpenAI companies in the USA. Voxtrics is a Finnish company. | Webropol says it uses a redundant ISO 27001-certified server environment in Finland. Webropol is a Finnish company. |
| Surveys inside mobile apps | No: No mobile SDK. Link and email surveys open in mobile browsers. | Not described: An SDK for surveys inside your own app is not described. The Direct app collects ongoing feedback, and Mobile Connector (Android) texts a survey link after a customer call. |
| Integrations | Partly: Few: Slack, Telegram and email alerts from the Growth plan, Excel (XLSX) export, a REST API from the Scale plan, and from the Business plan a Jira Cloud integration that creates an issue from a response. Install with a script, an npm package, a WordPress plugin or guides for Wix, Webflow, Squarespace and Tilda. No CRM integrations or Zapier. | Yes: CRM, HRM, ERP and financial systems through its REST API and webhooks, and single sign-on. Its integrations pages name no ready-made connectors; a 2019 Webropol article describes a TOPdesk plug-in that sends a survey when a TOPdesk incident is closed. |
“Partly” means the feature is covered only in part; the cell says which. “Not described” means the vendor's public documentation did not describe the feature on October 14, 2026. It does not necessarily mean the feature is missing.
Which one fits you
Voxtrics fits if you
- want platform prices published on the vendor's own website and a free plan you can start on yourself, without a demo or quote
- want website-survey triggers documented publicly: exit intent (desktop), scrolling to the end of the page, a click on a page element or returning visitors, set up without writing JavaScript
- want an automatic page screenshot with every widget response, and feedback on a specific page element in inline and popup surveys (Scale plan and above)
- want Slack and Telegram alerts, documented publicly, alongside email (Growth plan and above)
Webropol fits if you
- need an employee-experience solution, 360 assessments, event management or a whistleblowing channel on the same platform
- want to collect feedback by SMS, including two-way SMS, on paper or on feedback tablets at your premises
- want AI text analysis of open answers, statistical analysis and BI dashboards for the whole organisation
- need surveys in many more languages
Questions and answers
Can Webropol put a survey on a website?
Yes. Webropol lists pop-up and iFrame surveys among its channels, next to web and chat links. Its public pages do not describe when a pop-up appears or on which pages. Voxtrics inline, popup and chat surveys can open after a delay, on exit intent (desktop), when the visitor scrolls to the end of the page, on a click on a page element or for returning visitors.
How much does Webropol cost?
Webropol's own websites publish no prices for its platform; they offer demos and quotes, and a 2019 article on its UK website describes a 14-day free trial of its standard survey licence. Voxtrics is free up to 300 responses a month, and its Growth plan costs €15 a month billed annually or €20 month to month.
Both are Finnish. How do they differ?
Webropol is a broad survey and reporting platform for customer and employee experience, research, events and case management, extended with add-on modules. Voxtrics concentrates on surveys and feedback on websites, with automatic page screenshots and feedback on specific page elements from the Scale plan.
Where is the data stored?
Both store data in Finland. Voxtrics keeps responses and page screenshots on servers it runs itself in Finland; Webropol says it uses a redundant ISO 27001-certified server environment in Finland.
How we compared
We compared the plans and features published on the vendor's own website, help center and documentation for Webropol, checked on October 14, 2026. Prices are list prices as each vendor's pricing page showed them to a visitor in the EU, in the currency shown there and without temporary discounts; whether VAT is included or added depends on the vendor and your country. Plans and prices change, so check the sources below for the current state.
Sources
- webropol.com (opens in a new tab)
- webropol.fi (opens in a new tab)
- webropol.fi/kyselyt-ja-raportointi (opens in a new tab)
- webropol.co.uk/survey-and-reporting (opens in a new tab)
- webropol.fi/webropol-moduulit/wott-direct-mobile-connector (opens in a new tab)
- webropol.fi/webropol-konserni (opens in a new tab)
- webropol.fi/integraatiot (opens in a new tab)
- webropol.co.uk/integrations (opens in a new tab)
- webropol.co.uk/webropol-modules (opens in a new tab)
- webropol.co.uk/webropol-modules/ai-text-analysis (opens in a new tab)
- webropol.co.uk/webropol-modules/analytics (opens in a new tab)
- webropol.co.uk/customer-experience (opens in a new tab)
- webropol.co.uk/solutions/case-management (opens in a new tab)
- webropol.fi/viisi-asiaa-jotka-huomioida-ennen-kyselytyokalun-valintaa (opens in a new tab)
- webropol.fi/miten-tekoaly-tehostaa-kyselyiden-analysointia (opens in a new tab)
- assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-14/documents/714773/182038370253656-service-definition-document-2022-05-14-1154.pdf (opens in a new tab)
- developer.webropol.com (opens in a new tab)
- documenter.getpostman.com/view/6929240/TVejhqBv (opens in a new tab)
- webropol.co.uk/how-can-watermelons-help-you-to-improve-the-performance-of-your-service-organisation (opens in a new tab)
- webropol.co.uk/from-surveys-to-conversations-how-adaptive-design-creates-dialogue (opens in a new tab)
- webropol.co.uk/online-survey-tools-free-vs-freemium-vs-paid-software (opens in a new tab)
- webropol.co.uk/ask-for-a-quote (opens in a new tab)
- documenter.gw.postman.com/api/collections/6929240/TVejhqBv?segregateAuth=true&versionTag=latest (opens in a new tab)
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Webropol is a trademark of its owner. Voxtrics is not affiliated with, endorsed by or sponsored by Webropol.
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